SITE and Maritz have released Investigating the Power of Incentive Travel Across Generations, a comprehensive study into how generations respond to incentive travel, reward and recognition. Findings show incentive travel works powerfully across every generation, but the profile of the people earning travel, assumptions behind programme design and the meaning of the reward are shifting.
With an extensive career covering venues, associations, international conferences, and global corporate strategy, Maritz’s Chief Global Strategy Officer Ben Goedegebuure has established himself as one of the industry’s most respected voices. His work reflects a deep commitment to positioning business events as powerful enablers of economic development, knowledge exchange, societal progress, and global collaboration.
In this episode, recorded during Convening EMEA 2023, in Copenhagen, Denmark, Magdalina Atanassova, Convene’s digital media editor, talks to Ben Goedegebuure, who leads Maritz Global and Industry Presence efforts (www.maritzglobalevents.com). Goedegebuure represents Maritz with specific responsibility for Europe, the Middle East and Africa and its overall global coordination.
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