Gary Grimmer argues that developing a value proposition around event impacts is the most strategic issue facing both destination promoters and events organisers. If we measure and report impacts effectively using multi-dimensional KPIs that communicate the industry’s full economic, social and environmental value, we’re going to be part of a more successful and sustainable industry.
Industry guru Gary Grimmer on the need for a new acronym to effectively communicate the true USP of business and professional events: Leveraging International Networks and Knowledge. From Meetings International: Over the years, it has been common to hear association leaders, meeting planners, and people from convention bureaux, venues, and PCOs say that collectively, we…
Social licence or ‘SLO’ (Social Licence to Operate) is not a new concept. Not any more than sustainability is a new concept. The expression SLO was first coined in 1997 and related to the mining industry. Much has been written about it since. It is essentially the theory that successful businesses… From Meetings International…
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