Destination Reputation: Responding to Societal Issues

This initiative explores the growing impact of the socioeconomic climate, public safety, accessibility, and social values on destination reputation and the decision-making process of meeting organisers. Contains insights and tools needed for DMOs to anticipate and respond to reputational challenges and strengthen their destination’s competitive positioning.

The Full Report from Destinations International can be viewed / downloaded here

The Key Findings Summary can be viewed / downloaded here

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