Tag: MCEC

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Victorian Convention and Event Trust Delivers Year of Impact

Victorian Convention and Event Trust, operators of Melbourne Convention and Exhibition Centre and Nyaal Banyul Geelong Convention and Event Centre, released its Annual Report and Impact Report for the 2024-25 financial year. MCEC hosted 714 events, attracting 3.2 million visitors, reflecting its direct economic impact, and the social and environmental contribution of these events.

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Events Deliver Impact in Melbourne, Geelong and Beyond

Melbourne Convention and Exhibition Trust (MCET), operators of the globally renowned Melbourne Convention and Exhibition Centre (MCEC) and the future Nyaal Banyul Geelong Convention and Event Centre, have released their Annual Report and Impact Report, highlighting their important role in driving economic, social and environmental impact. In 2023-24, MCET generated $777 million in economic impact…

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Club Melbourne Ambassadors Celebrated for Amplifying Impact

From Melbourne Convention and Exhibition Centre (MCEC): The annual Club Melbourne Ambassador Program Awards honoured twelve forward-thinking leaders for attracting significant international events to Melbourne. Their advocacy efforts have secured Melbourne as the destination for 12 international conferences, doubling the number of successful bids achieved last year. Collectively, the events are projected to deliver more…

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Natalie O’Brien AM

Chief Executive, Melbourne Convention and Exhibition Centre

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Natalie O’Brien AM is Chief Executive of Melbourne Convention and Exhibition Centre (MCEC), where she is responsible for the strategic direction of the business. She also has oversight of planning and future operation of Nyaal Banyul Geelong Convention and Event Centre, opening in 2026. Natalie is a former CEO of Food + Wine Victoria, producers…

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Old Dog, New Bone: What now for Melbourne Chief?

Outgoing CEO at the Melbourne Convention Exhibition Centre (MCEC), Peter King, reflects on the needs of the business events sector to have a ‘North Star’ upon which to attract talent. In a parting message, the former AIPC president hints that he still has a significant contribution to make to the broader wellbeing of the sector’s…

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