As is also the case with its strategy to attract international business events, Gothenburg doesn’t host football tournaments and other sporting events simply to drive tourism expenditure and bed-night figures, but as a means of advancing societally-important policy goals. In this case, the objective was to get more girls involved in organised sports – from…
Last month, The Iceberg shared its introduction to three case studies of how the GDS-Award winning city is activating the attraction of business events to advance social, societal, and economic transformation, destination development, and positive change. “Sustainability is at the heart of everything we do,” claimed Katarina Thorstensson, Head of Sustainability at the city’s destination…
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