Positive Impact has marked the end of its campaign during the UN Year of Sustainable Tourism with the launch of a report at IBTM World “Telling the Story of the Power of Events”.
The report which has had input from five academics and had a three month period of accepting contributions from across the global events industry sends some significant messages to the sector which include:
The Role of Events to Inspire and Educate Event Attendees:
33 percent of those who contributed to the research described events as having a unique connection point.
The Role of Events in Achieving the UN Sustainable Development Goals:
UNFCCC, UNWTO and UNICEF provide quotes for the report on the unique and vital role that events have in inspiring action to create a world that works for everyone.
The Need for Collaboration Across the Event Industry:
26 percent of those who contributed to the research suggested lack of collaboration is a barrier for the industry.
Positive Impact’s report and call for collaboration send a clear call to action to the wider industry about the opportunity to raise the profile of the event industry as a way to meet the UN Sustainable Development Goals.