Prof Greg Clark summarises the key points from his keynote presentation to the 2025 ICCA Congress. We are living through a “century of cities”, as we head towards peak projected global population in the year 2080, with over 1600 cities currently having a population of over 1 million, a six-fold increase in 50 years. In this hyper-competitive environment, destination success arises from harnessing the innovation economy, the sharing and circular economy, and the experience economy. The Business Events sector needs to be fully integrated into these driving processes if our sector is to earn a permanent seat at the place leadership table, and to earn the support of local populations.
Watch the full Keynote Session below for a deeper strategic perspective:
Learning Outcomes:
- Future-Proof Your Thinking: Gain a deeper understanding of the long-term trends that will impact cities, travel, and knowledge exchange.
- Lead, Don’t Follow: Learn how to position your organization or destination at the forefront of change, not in reaction to it.
- Inspire Strategic Action: Take away frameworks and foresight tools to help your teams and stakeholders prepare for a more adaptive and sustainable future.
- This is not just a keynote – it’s a wake-up call and a roadmap. If you’re serious about the future of business events, you can’t afford to miss it.
View session information: 64th ICCA Congress Programme
