A City’s Resilience: Why Business Events Are at the Epicentre of the Quintuple Helix

Rotterdam & Partners’ Business Development Manager Catherine Kalamidas argues for the unique role only DMOs can play in bringing together business, academia, government, civil society and environmental interests using business events as a focal point for collaboration and intelligent, coordinated development that serves all interests. She argues that if a DMO is defunded, its role cannot be replicated elsewhere within city structures. She notes, “Finding a balance between economic metrics and social impact metrics is a critical requirement to move forward.”