How Citizen Engagement Strengthens a Nation Brand: The Essential Costa Rica Story

In the case of events, the nation brand comes to life as a collective experience open to all. From community festivals to international forums, every event using the essential COSTA RICA logo becomes a space where national values are lived and shared. Between January and September 2025, more than 135 events across the country were licensed under the nation brand, illustrating how communities and organisations are embracing essential COSTA RICA as a way to express their commitment to the values that define the nation.

Read the Case Study from City Nation Place here