This unique business partnership case study from the world of exhibitions has a wide range of potential lessons for all sectors of the business events industry, not just for other trade show organisers. “What got us here will not get us there” has become an MBA cliche, but in this case Messe München and the UK’s Raccoon Media Group demonstrate what is possible when old models are discarded and new possibilities are imagined – in partnership!
Read the article from Event(s)ful, by Kai Hattendorf
Further Reading:
Press Release from Messe München: Messe München and Raccoon Media Group establish joint venture for ISPO
Press Release from Raccoon Media Group: Raccoon Media Group and Messe München announce strategic partnership to redefine ISPO’s global future
