Can Subvention Be a Catalyst for Destination Transformation?

Association-Destination-Matching platfom Conferli has conducted in-depth research that obtained data on subvention policies and practices at 115 destinations worldwide, revealing wide variations in decision-making, scale of financial support, and regional utilisation. Over 90% of respondents agreed with the prompt that subventions could be used to drive forward sustainability and destination legacy objectives, yet only 6% actively do this. All too often subvention policy is linked purely to the size of the events targeted, but optimistically almost 80% of respondents believed they could increase the effectiveness of their programmes by addressing this and/or how they measure the impact and effectiveness of the subventions offered.

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