Tag: Padriac Gilligan

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Communicating What’s Good about Business Events

By Pádraic Gilligan: Last May the Events Industry Council published the latest iteration of its Global Economic Significance of Business Events and valued business events’ contribution to global GDP at USD$1.6 trillion. This figure, in fact, would rank business events as the 13th largest economic stream globally. The EIC study, conducted in partnership with Oxford…

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