By Matty Rubenstein, from Associations Evolve Magazine: A Tale of Two Industries Two deeply interwoven industries, destinations and associations have both seen unprecedented change to their business imperatives in the last decade. Yesterday’s cities would compete for conferences as tourist destinations, a boon for hotels, convention centers and entertainment. Today municipalities see mass-tourism as the…
By Matty Rubenstein, featured in Meetings International: Two deeply interwoven industries have both seen unprecedented change to their business imperatives in the last decade. Yesterday’s cities would compete for conferences as tourist destinations, a boon for hotels, convention centres and entertainment. Today, municipalities see mass-tourism as the key to health, social and economic development. At…
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