BLAST OFF! New Intent to Accelerate DEI across Business Events

Rory G. Archibald confirms the mission of New Intent – a movement designed to galvanise diversity, equity, and inclusion across the business events sector.

In an exclusive video, Archibald explains that the ambition is to go far beyond housekeeping, beyond box-ticking, or DEI-washing. “We have a duty to do this or we are doing humanity a disservice,” he says.

Archibald: “We’re not ticking boxes”

Further reading:

New Intent news article To Boycott or not to Boycott

An introduction to the decision by Iceberg Partner Destinations International to boycott St. Louis hosting its 2019 annual conference in the wake of Roe v Wade – a story by Skift Meetings – Selling Meeting Destinations Must Go Beyond Marketing

New Intent releases results of its Diversity, Equity, and Inclusion 2022 Survey


Diversity, Equity & Inclusion: An Introduction to bringing DEI into Business Events

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