UFI Best Practices Archive | Worldwide Trade Show Case Studies

Browse all the 2025 UFI Award Winners to understand how the world’s most innovative trade shows are evolving and adapting in order to thrive in the current challenging business environment.

The UFI Awards recognise outstanding achievements and best practices in the global exhibition industry. Open to organisers, venue operators, and service providers worldwide, the programme celebrates innovation and excellence across six key categories:

  • Digital Innovation
  • Industry Partners
  • Marketing
  • Operations & Services
  • People & Culture
  • Sustainable Development

Each year, themes are defined by the UFI Working Groups, reflecting the industry’s most relevant challenges and opportunities.

Participation is free of charge, and winners gain global recognition at the UFI Global Congress.

View the Best Practices Award Winners here

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