Where some destinations see only a glamorous sporting event, Singapore leveraged the most recent edition of its Formula 1 race to host and in some cases to originate and organise 25 strategic international business events. Director of Singapore Exhibition & Convention Bureau, Carrie Kwik, explains how Singapore’s advantages as a regional hub for top talent, transportation, cutting edge business sectors and innovation, combined with long-term vision, drive its success as a business events powerhouse.
