Launched at 2026 IMEX America alongside innovation partners Business Events Montreal and the IMEX Group, the AI-powered platform and extensive toolkit help event organisations and destinations to prove the wider societal value their events create, build stakeholder support, and make better decisions.
ImpactAIQ enables organisations to evaluate social, cultural, economic and environmental outcomes, but even more importantly, the intuitive new toolkit facilitates the design and advanced planning of events to identify and maximise the targeted impacts. Whilst many destinations and organisations have had the desire to achieve these goals, affordable and scalable tools have been lacking: ImpactAIQ is designed to fill this gap.
The Iceberg is pleased to be a media partner for this initiative because ImpactAIQ will enable far more destinations and organisers to implement beyond-tourism impact planning and measurement across a much wider range of events. We anticipate that users will generate a constant stream of quantified, rigorous event-outcome case studies that The Iceberg plans to share with the wider Business Events community, improving the body of evidence that influences policymakers and other external stakeholders about the importance of the work we do.
Visit the ImpactAIQ platform for more information / to book a demo
Read the Press Release
Watch The Iceberg’s interview with #MEET4IMPACT’s Geneviève Leclerc when the ImpactAIQ initiative was announced last year
