At the recent edition of The Meetings Show Asia Pacific, held in Singapore, Northstar Travel Group’s CEO Jason Young reported healthy growth in buyer attendance, pre-booked business meetings and exhibition space booked, along with strong positive sentiments from all sectors of the industry. Young pointed to the growing importance for show organisers of offering high quality data analytics linked to event outcomes, something Northstar can offer via their specialist research company Phocuswright.
Asia-Pacific Business Events Sector Demonstrates Strong Regional Resilience
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