From Northstar Meetings Group: During the IMEX Frankfurt 2025 trade show, Virginie De Visscher, executive director, business events, for Destination Canada, sat down with Northstar Meetings Group editor Lisa Grimaldi to share insight into her organization’s goals for tracking the impact that meetings, conventions and incentives have on destinations. During their conversation, she discussed new…
The largest ever Legacy & Impact Study of Business Events, announced by Destination Canada last year, is set to unveil its first video-rich edition to the Press at IMEX in Frankfurt. The 3-Year, 16-event study of events held in Canada between 2018-2024 will deliver insights and data which ultimately may provide a framework for extended…
By Virginie De Visscher, Executive Director, Business Events | Destination Canada: Five years from now, the meeting industry has made notable strides towards sustainability, navigating a landscape shaped by both challenges and opportunities. Spurred by both government regulations and technological advancements, government regulations mandating stringent environmental standards have catalyzed a movement within the industry, driving…
From MPI, by Virginie de Visscher: More than ever before, environmental, social and economic sustainability is a top priority for leaders across a range of industries, especially when it comes to holding business events. Organizing an event is no small feat. It is a complex task that requires meticulous planning, coordination and execution. Adding sustainability…
IMEX Brand Ambassador, Tanja Knecht spoke to Virginie De Visscher, Senior Director at Business Events at Destination Canada, about their IMEX-EIC Innovation in Sustainability Award winning project, the Canadian Business Event Sustainability Plan and their strategy to drive positive change within the global business events industry.
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Virginie De Visscher is Executive Director of Business Events at Destination Canada and a leading voice in rethinking the role of events in society. She champions a model where business events are not just gatherings, but critical infrastructure – powering innovation, advancing national priorities, and accelerating economic, social, and environmental progress. Working at the intersection…
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