Meetings International’s Roger Kellerman laments the failure of so many countries’ national governments to adopt transformative event strategies, and suggests a few actions the events sector can take to help solve this problem: If a country creates a strategy for events and major sports championships, only to never actually implement it, this inverted power move…
From Meetings International, by Roger Kellerman: How many international “competitions” are there to select the world’s, the continent’s, or a certain region’s or country’s, best hotel? How many owners and managers happily send their best-looking employees, in their fanciest outfits, to these so-called award ceremonies around the world to promote their “wins?” If we take…
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