CEREZALES: Associations Must Adopt Business Model Platforms

Speaking from Luxembourg at the AIPC annual conference, the Iceberg Ambassador and Global Executive Vice President of MCI, Oscar Cerezales, picks up the thread of Skift editor Angela Doyle’s recent post titled ‘Consolidation on the Horizon for Meetings Industry Associations’ insisting that the alphabet soup of association interests needs recalibration. But it doesn’t stop there….