By Matthias Schultze, Managing Director, German Convention Bureau: How Business Events Can Adapt to Megatrends and Unlock Future Business Potential Business events remain vital arenas for innovation and strategic dialogue. Yet, in a rapidly changing world shaped by technological, societal and environmental shifts, these platforms are undergoing transformation themselves. In its most recent research phase,…
By Matthias Schultze: The German Convention Bureau Bureau unveils insights into the Future of Business Events with a new Whitepaper co-created alongside the ebx.lab Community and with scientific support from the Fraunhofer Institute for Industrial Engineering IAO. How can AI shape the next phase of the Business Event landscape? Dive into our latest Whitepaper, born…
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