For the fourth year in a row, ESAE (European Society of Association Executives) curated and organised IBTM World’s Association Leadership Forum in Barcelona last November. International and European association leaders explored ways to design their meetings strategy in a less transactional way, and instead to use these events to drive forward the Mission and Vision…
This ESAE seminar report illustrates the importance of building long-term strategic relationships between destinations and international associations, and co-creating impact and legacy programmes from an early stage. Beyond their immediate objectives, conferences and congresses are increasingly expected to leave a trace, be that a new practice introduced, regulation debated, partnership launched, or community engaged…
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