Martin Sirk and the Crystal Ball

If associations don’t adapt, then they’ll be at the mercy of competitive forces claims Martin Sirk speaking from the IBTM World Association Leaders Forum hosted by the European Society of Association Executives (ESAE).

The intellectual source-code to The Iceberg and owner of Sirk Serendipity is the international advisor to the Global Association Hubs Partnership (GAHP) which features Dubai, Singapore, Brussels, and Washington DC. Sirk is helping associations to achieve their global development objectives in partnership with the Hubs, so who better to reflect on the wide range of topics shared with Europe’s leading professional community leaders, moderated by the outgoing president of ESAE, European Cancer Organisation chief executive Mike Morrissey.

“I’d love to see more collaborative thinking,” says Sirk, “this is existential to the future of the meetings industry”

Sirk concludes by calling for greater sharing of knowledge derived from initiatives such as the BE Future project, and impact tools such as the Copenhagen Legacy Lab, in an effort to accelerate the pursuit of organisational mission. In particular the ICCA veteran calls on the PCOs and AMCs to apply new best practices at events since they have access to collective wisdom.

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