Long-Term Legacy Impacts Are Our Responsibility

Australian PCO owner Emma Bowyer argues that legacy measurement is woefully absent across most of Asia-Pacific Destination Marketing Organisations, and that it’s become the responsibility of event organisers to educate clients to include such metrics in the way they evaluate the impact of their meetings. A Robotics conference that will track 200 local high-school attendees through university and into their first jobs is a great example of how this can work in practice.