Visit – Work – Invest: Metrics Dominated by Bed-Night KPIs in US, but Change Is Coming

Destination DC’s Melissa Riley argues for the continued positive interrelationship between leisure tourism and business events, and that bed-nights will continue to be the dominant KPI for destination organisations in the US, funded as they are primarily by bed tax. However, her organisation is increasingly targeting events based on policy priorities of the DC district government: for example, the policy focus on housing needs for all residential life-stages has led to targeting events which will bring in expertise and investors related specifically to this sector.