Dubai is well known to international travellers as a glamorous and luxurious playground. But it is also a thriving regional hub with a defined and strategic vision of its future… and of the significant part professional and business events will play in this development.
In an exclusive video recorded for The Iceberg at the recent BestCities Global Forum, Steen Jakobsen – Director of Dubai Business Events – discusses the emirate’s diversification from a historical reliance on oil towards building a modern knowledge economy.
His interview covers the key sectors Dubai is seeking to attract, how international associations are being facilitated in bringing in both their organisations and events, and also how Dubai’s free zones allow intellectual hubs to grow and prosper.
Contributing as well is PCMA Chief Operating Officer Sherrif Karamat.
Coming soon… more of our exclusive Dubai story. Our next interview will be with Marjan Faraidooni, Expo 2020’s Vice President of Legacy.