ICCA CEO Dr Senthil Gopinath argues that a projected doubling of business events sector value by 2035 makes it more imperative than ever to communicate the societal value of events to policymakers. Their role in setting visa regimes, air travel regulations, infrastructure development and destination development strategies will determine whether this growth projection transpires.
ICCA CEO Senthil Gopinath argues that the era of transactional venues selling rooms, tech and m2 is over, and sensitivity to the delegate experience is the key factor for future success: Over the past few years, I have witnessed something remarkable in the business events world: venues are no longer simply spaces where meetings take…
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Senthil Gopinath has over 20 years’ experience in the meetings, association and leisure industry. He has held a wide range of positions, including CEO of Sri Lanka Convention Bureau, and Vice President of Kuoni. In 2006 Senthil moved to Dubai to work for Congress Solutions International, the Professional Congress Organiser (PCO) arm of Emirates Group….
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