In this series of articles Boardroom pulls together some excellent practical ideas on how associations can advocate more effectively, both in support of business and scientific events in general, but also to drive the mission of their own specific organisation. A highlight is the case study on how the US National Down Syndrome Society utilised TikTok to influence target audiences that traditional advocacy had no hope of reaching.
 |
Amid major geopolitical shifts and rapidly evolving policy environments, associations are under more pressure than ever to adapt their lobbying and advocacy strategies, writes Boardroom Senior Editor Vicky Koffa. |
|
 |
ICCA CEO Senthil Gopinath outlines how strategic advocacy is central to ICCA’s global mission — demonstrating the power of business events to drive meaningful change across communities and continents. |
Global Voices, Global Impact: How International Associations Advocate Effectively |
 |
In their respective roles, Sarah Markey-Hamm with IAPCO (International Association of Professional Congress Organisers) and Toni Brearley with AuSAE (Australasian Society of Association Executives) believe advocacy is not an optional extra. |
|
 |
Sven Bossu, CEO of AIPC, unpacks the complexities and |
|
 |
The National Down Syndrome Society leveraged the platform’s popularity, built-in tools, and creative spirit to further its cause. Here’s how your association can do the same. An article courtesy from ASAE. |
|
