Petra Stušek

President, City Destinations Alliance

Ms Petra Stušek is Managing Director of the Ljubljana Tourism and President of the Board at European Cities Marketing, a non-profit organization which aims at improving the competitiveness and performance of city tourism destinations in Europe, including the leading ones.

Prior to this, she managed communications for the foreign and domestic public at Ljubljana Tourism, which she joined in 2002, reporting directly to the CEO.

In recent years, her team has won several prestigious titles, such as the WTTC Tourism for Tomorrow 2015 award (the most sustainable destination in the world), ETIS and Accessible Tourism Joint Award 2016, WTM Responsible Tourism Award 2017, Digital Tourism Think Tank Award (web portal content), the Emerging Europe Tourism Campaign of the Year 2018 Award, ITB Best of Cities 2019 Award and the ITTA Best Food Destination Highly Commended recognition. Ljubljana also won in two categories of the European Capital of Smart Tourism, a new European Commission initiative (Sustainable Tourism in 2019 and Digitalisation in 2020). Ljubljana is also the only city in the world to make Global TOP 100 Sustainable Destinations list six times in the row.

Ms Stušek  is active in tourism since high school period. For several years she was also an active member of National PR organization, leading the central communication section for PR experts from different fields and organizing debates with different communication specialists.

Ms Stušek holds a Bachelor from the Faculty of Arts in Ljubljana and has obtained a Master of science degree in business administration and marketing from the School of Economics & Business, University of Ljubljana.

Privately, she is an avid recreational athlete and, of course, a passionate traveller.