Tourism Australia’s Managing Director Robin Mack provides an overview of the ROI generated by Australia’s Bid Fund, the current edition of which has been in operation since 2018. Over A$1.5 billion in direct impact has been generated from the 221 qualifying events, 52 times the value of subventions awarded. But the impact goes much further than delegate and organiser expenditure within Australia, as Mack illustrates by way of the example of the Women Deliver conference recently held in Melbourne, which generated over A$190 million in new programmes and projects around the world supporting women’s health and women’s rights.
Australia’s Bid Fund ROI Demonstrates Subvention Success
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