Kai Hattendorf, Partner at JWC, outlines the objectives and key principles behind their new Destination Development Model, designed for DMOs and policymakers to measure how a destination’s current mix of business events is impacting key economic and societal objectives, and where there is the potential for key priorities to be supported by targeting events in other sectors. In short, the tool enables a destination to develop a sophisticated outcomes-based events strategy.
Learn more about the Destination Development Model from JWC here
