There is a fundamental difference between standard event management and the highly specialised work of a Professional Congress Organiser. While some may view conferences merely as logistical exercises in booking hotel rooms and transport, the reality of delivering international congresses requires a deep commitment to high standards and long-term legacy. For Bahaa Okasha, Projects Head at the Abu Dhabi Convention & Exhibition Bureau, securing this legacy begins at the very first briefing.
Guided by the destination’s 2030 strategic plan, the Bureau actively targets specific sectors to ensure that incoming events complement Abu Dhabi’s broader economic and societal goals. By implementing the ‘Meet for Impact’ methodology, Okasha and his team evaluate bids not just for their potential tourism revenue, but for the lasting value they can bring. This involves examining the maturity of the visiting society and ensuring they have the right expertise in place to translate a strong topic into a meaningful, lasting impact for the region, rather than just delivering a good delegate experience.
Bahaa Okasha: “I always say our industry, it’s global, but it’s very small because it’s related to connection, human connection, not AI.”
To guarantee this legacy, the role of the Convention & Exhibition Bureau must extend far beyond financial incentives. Okasha emphasises that true destination support means integrating international societies with local stakeholders and asking the right questions early in the planning stage to truly understand their ultimate objectives. Even in an increasingly digital world, securing the right outcomes relies heavily on peer-to-peer destination networks, allowing bureaus to share insights with past host cities to better serve the client and ensure the congress leaves a profound, intentional mark on the community.
Further Learning:
Abu Dhabi Economic Vision 2030
- Official UAE Government Strategy Document: Abu Dhabi Economic Vision 2030
- Abu Dhabi Department of Economic Development (ADDED): Strategic Framework Overview
Abu Dhabi Tourism Strategy 2030
- Department of Culture and Tourism (DCT) – Official Strategy Page: Tourism Strategy 2030
- Abu Dhabi Media Office (Official Press Releases & Updates): Tourism Strategy 2030 News Hub
