This year’s VisitBrussels Night celebrated the academics, scientific and healthcare professionals, and business leaders whose bids brought important international events to Brussels. The event was a great opportunity to hear views on the strategic role of business events from industry thought-leaders.
Over 150 ambassadors, 300,000 delegates and EUR 250 million in direct economic impact
Award evening attendees highlighted the importance of building relationships between international associations and European institutions, and how Brussels helps to facilitate this.
The evening was a great example of how destinations can build strong relations with their local scientific, healthcare and business communities, and highlighted the importance of recognising the individuals who play such a critical role in leading conference bidding teams.
