Data Dashboard Will Measure Economic Contribution of Business Events

From Australian Business Events Association:

An announcement by Minister for Trade and Tourism, Special Minister of State Senator the Hon Don Farrell (pictured above) said the Albanese Labor Government is delivering on its election commitment to better measure the contribution of business events to the Australian economy through the development of a new business events data dashboard.

Business events, such as conferences, expos, and trade fairs, play an important role in Australia, with new data showing it contributed $20.9 billion to Australia’s economy in 2023.

Senator the Hon Don Farrell said:

“Australia has a well-earned reputation as a global business events leader, encouraging both domestic and international visitors to embrace the opportunity to attend our world-class business events and explore the country.

“We’ve long known that business events generate significant economic activity. They facilitate the exchange of ideas and products, and create new networks that, in turn, stimulate trade and investment, attract talent, foster innovation, and improve productivity.

“The development of this new business events data dashboard will better measure that contribution and help identify opportunities for the industry.”

Melissa Brown, CEO of Australian Business Events Association said:

“This is something the business events industry has been working towards, and the Australian Business Events Association is delighted to see the release of this new data and analysis, thanks to the Australian Government’s investment.

“The new data will enable the industry to better articulate its value in driving long-term growth for the economy, as well as the role the thousands of suppliers, organisers, venues, bureaux, and local communities play in supporting business events, creating jobs, and empowering industry.

“From a small business meeting in regional Australia, through to international conventions hosting thousands in the cities, the collation of the right data to validate the value of the business events activity is critical to the success of the industry and the economy at large.”

Read the Media Release here: Delivering Data on Business Events

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