A founding member of ICC Sydney’s leadership team, Sam developed the communications and marketing strategies that have resulted in establishing one of the business events industry’s strongest brands.
Story-telling, building emotional connection and strong stakeholder engagement have been core to ICC Sydney’s successful brand development throughout its pre-opening, launch and operational phases.
Sam steered the venue to major communication accolades including Best Business to Business Campaign at the Public Relations Institute of Australia (PRIA) National Golden Target Awards, PR Asia B2B Campaign of the Year and contributed to ICC Sydney’s 25 awards in its first year of operation.
Prior to joining ICC Sydney, Sam’s communication and corporate affairs track recorded, both domestically and internationally, included working with The GPT Group, Weber Shandwick and Warner Brothers.
A passionate brand ambassador, Sam is delighted to be a part of ICC Sydney’s world class team in delivering extraordinary experiences for clients and patrons.