As Director of Impact & Industry Relations, Natasha leads a dedicated business unit overseeing our industry partnerships, advocacy and advancement and Environmental, Social and Governance (ESG) strategy.
This includes initiatives and charitable endeavours that the IMEX Group either drives or supports. Recognising the collective impact IMEX makes and that lies at the very heart of our altruistic vision of “a thriving global events industry focused on positive change”.
In particular, Natasha plays a key part in business events industry advocacy efforts on behalf of the IMEX Group including the prestigious IMEX Policy Forum. In this capacity she is responsible for bringing together national and city policy makers, association leaders, destination innovators and industry thought-leaders together to discuss and influence the future direction of business events related to policy making and strategic destination management.
Natasha serves on the Board of Directors of the Events Industry Council (EIC) the global voice of the business events industry on advocacy, research, professional recognition, and standards, is a global federation of more than 34 Association Members representing 103,500 individuals and 19,500 entities, and 24 Corporate Members with global operations and event teams in countries around the world.
As an Iceberg Ambassador, Natasha plays an essential role in promoting a collective approach to industry advocacy and is passionate advocate of the value of meetings and business events as an economic driver and agent of innovation and change.
Natasha is also currently a member of the BestCities Strategic Thinkers, Destinations International Global Leadership Committee and Partner Advisory Council, Events Industry Council Equity Task Force and Centre for Sustainability & Social Impact Committee.
