Lesley Williams

Director, Market Development, BestCities Global Alliance

Prior to joining BestCities Lesley was Head of Business Tourism for Marketing Edinburgh where her key focus was sourcing and bidding for national and international conferences for the city.

Recognising the impact that conferences can leave in a destination, Lesley serves on a number of committees focused on raising the profile of Scotland as a world leading conference destination sitting as Deputy Chair of Business Tourism for Scotland and previously as Chair of ICCA UK and Ireland Chapter.

In her role as Director, Market Development for BestCities, she helps drive the alliance’s strategic goal of discovering new markets on behalf of its partners.  At the heart of this is the community spirit and open knowledge exchange that allows our partner cities to work collaboratively with clients to deliver positive impact and leave a lasting legacy on the world.