Is the Cambridge DMO a Beacon for Alignment to the Government Agenda?

Celebrating 25 Years of Meet Cambridge with a community gathering entitled ‘Events: Matters Arising’, the organisation’s head, Judith Sloane, combines with TBOE’s Martin Fullard to illustrate a new mindset anchored in the pursuit of policy support for both the city and the UK Government’s social and sectoral priorities.

The UK’s crucible of knowledge is blessed with astonishing levels of growth, amplified through the attraction of business and professional events which accelerate the journey to a knowledge economy. Foremost a university town but home, also, to the largest hospital and teaching hospital campus in Europe (Addenbrookes) it comes as no surprise that the science, life science, and technology sectors have fuelled demand for the intellectual capital of Cambridge.

By kind permission of the Provost and Scholars of King’s College, Cambridge

Fullard: “The government holds absolutely no malice towards our industry.”

In a lively debate [“hybrid events are dead!” put the cat amongst the pigeons I can tell you!], the UK’s event elite joined city leaders and local association executives to iron out the post-pandemic role that events will continue to play in the attraction of inward investment, job creation, and fostering of innovation but it was Fullard who concluded by emphasising the importance of ensuring that policymakers make the connection between these events and the growth agendas they pursue.

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