How Did We Allow This to Happen?

From WiT, Viator’s founder Rod Cuthbert on the rise of Google: As Google continues to roll out AI-powered search features, which will undoubtedly increase its dominance in travel, Rod Cuthbert, the founder of Viator and generally acknowledged as the “Godfather of tours and activities”, got quite indignant during his session at WiT Japan & North Asia in Tokyo on Tuesday. “How did we – the OTAs – allow this to happen?” he asked during his one-on-one interview, which followed right after a presentation by Yu Ukai, product manager at Google Travel, responsible for the travel search experience on Google Search and Google Maps, leveraging Google’s AI and other technologies.

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