The COVID-19 crisis is a great time for associations to rethink the way they function and deliver value. In this third article in a series, Iceberg partner Boardroom’s Advisory Board, a mix of key association voices, talks about “standing stronger together” and offers ideas on partnership and collaboration. From Boardroom…
In 2017 Iceberg partner European Cities Marketing, in partnership with Toposophy, published eight bold statements in The Future of DMOs: The ECM Manifest that set out a vision for what DMOs (destination marketing organisations) could and should become. The final of these statements warned of ‘‘The New Normal’’, a world in which ‘‘crises of every kind have…
COVID-19 has disrupted many things, including our sense of time. While the period of quarantining might seem interminable, our current reality and attempts to plan for the future have never been more fluid. The business events landscape used to take months and months to change. With the pandemic, it changed overnight and continues to evolve,…
In the weeks since the coronavirus outbreak has ravaged the industry, event professionals right across the globe have been uniting in the fight against the pandemic. Competitors have grouped together to provide expertise where most needed, like Live for Life and Go LIVE Together in the US, and also Events4Covid19 in Portugal. From EventMB…
In a move sure to be replicated across all destination marketing, the Azerbaijan Tourism Board (ATB), partnering with the country’s State Tourism and Food Safety Agencies, has launched SAHMAN (Sanitation and Hygiene Methods and Norms). PwC is to audit the initiative, which will cover all aspects of tourism. From Meetings International…
Australia’s economy is on course to lose AU$35.7 billion in direct spend over the next twelve months, while nearly all business events scheduled for 2020 are cancelled or postponed due to COVID-19. That’s according to latest figures from the Business Events Council of Australia. 92,000 industry job losses are expected. From CIM Business Events…
Iceberg partner IMEX Group has announced the creation of a virtual experience featuring 3D interactive islands called PlanetIMEX. Launching on May 6th, the platform will offer free access to a variety of industry content on community, education and networking islands, the first two available on the launch date. From Meetings & Incentive Travel…
AIM Group International has turned a face-to-face medical conference into an entirely online meeting. The AIOP (Italian Academy of Prosthetic Odontology) congress was booked at the Riccione Convention Centre (pictured). AIOP sees the switch as a chance to attract a wider audience. From Association Meetings International…
Iceberg partner UFI, the exhibition industry’s global association, has named five winners of this year’s Next Generation Leadership Grant, following deliberation from a jury of industry experts. The UFI NGL Grant promotes emerging leaders across the global exhibition industry, with winners hailing from Mexico to Singapore. From UFI…
A key activity for over 35 percent of eventprofs now working from home is improving their education. Sector recovery may be quite quick, with a venue capacity shortage into 2021. So say a briefing from The Business of Events and a survey from Business Visits & Events Partnership. From Meetings & Incentive Travel…
Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…
Hillary Rodham Clinton chose the Javits Center for her election night party in 2016, but in the end didn’t shatter its glass ceiling. Leadership gender equality within the meetings industry was discussed at a Cvent CONNECT Europe panel in October hosted by BBC Director of Creative Diversity June Sarpong (pictured). From Meetings & Incentive Travel…
In January two scientists wrote an article asking why conference design for those involved in scientific research has been slow in evolving. While some science meetings are surely guilty as charged, others do have an appropriately innovative approach. Here are ten that break with tradition to design experiences with big impact. From PCMA…
During education sessions of the suddenly virtual Global Meetings Industry Day (GMID), leaders from Meeting Professionals International, IMEX and other sector organisations advised fellow professionals to focus on long-term recovery and to work together to help the industry come back stronger than before. From Northstar Meetings Group…
Iceberg partner ICCA and CIMERT (Center of International Meetings Research and Training) have jointly monitored since February the status of meetings in the ICCA Association Database affected by the COVID-19 crisis. Based at Chengdu University, CIMERT has had fifteen students and three lecturers working virtually on the project. From the Event…
Last month Iceberg partner IMEX was forced to cancel its Frankfurt show. Group CEO Carina Bauer has spoken previously about the journey to cancellation, but now the Iceberg ambassador talks more about taking that difficult decision, and also about crisis management, team spirit and of course IMEX America. From EventMB…
Once they relied on actors or even mannequins, but more and more medical associations now involve real patients in their congresses. Whether as speakers, panellists or co-designers, they add a different perspective. The result is meetings that are engaging, insightful and enlightening. From Association Meetings International…
With the COVID-19 pandemic taking us into uncharted territory, there is no better time for associations to rethink the way they operate and deliver value. In the first part of a series, a mix of leading association voices, Iceberg partner Boardroom’s Advisory Board, talks through their individual and group experiences. From Boardroom…
As the World Health Organization designated COVID-19 a pandemic, and the US announced more flight restrictions, so PDPW (Professional Dairy Producers of Wisconsin) was one week away from welcoming over 1,200 attendees to its annual Business Conference in Madison. Converting the meeting to virtual was the only way forward. From PCMA…
The coronavirus crisis has led to unprecedented interest in virtual events. For many organisers, this meant seriously looking into their possibilities, in some cases for the first time. But directly transposing the aims of a live event can mean missing the potential benefits of producing relevant and bespoke video content. From Meetings & Incentive Travel…
Māori culture gives New Zealand its distinct identity, but is also moving centre stage at meetings hosted in the country. This was very evident during the 2019 International Union for Health Promotion and Education Conference, which drew to Rotorua 1,185 attendees from 73 countries. From Association Meetings International…
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