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2020’s DNC (Democratic National Convention) made history for being the first time a US national political convention was held online. For any professional working in the events industry, it was an historic chance to watch and learn from a high-profile, all-or-nothing experiment in how to capture audience attention and engagement. From PCMA…
While some associations are adapting quicker than others, there remains a general misconception on what is a virtual event. Is it anything as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve everything? What is the role now of event planners? Creating a virtual congress is as…
Earlier this year, the Incentive Research Foundation published the results of a pulse survey fielded between April 2nd and April 16th COVID-19’s Impact on the Incentive Travel Industry (April 2020). Given the continued challenges for the industry related to the pandemic, IRF fielded a study between July 1st and July 15th, 2020 to understand the…
As part of the #aNewTomorrow initiative, Iceberg partner ECM (European Cities Marketing) invited ten Long Thinkers – experts in their fields, industry influencers and purposeful changemakers – to look further ahead, beyond thee crisis and towards a New Tomorrow for tourism and destinations. These are now all compiled in this catalogue and shared anew. A…
In an effort to kickstart the market, associations and prominent leaders in the sector have joined together to create and support UKickstart Event 2020 in September. The multi-hub free-to-attend live and virtual event is the first big national face-to-face gathering of meeting professionals since lockdown. From Meetings & Incentive Travel…
Informa Markets has postponed CPhI South East Asia to May 2021. The event had been scheduled for November 2020 in Maung Thong Thani, Thailand. The meeting is set to return to the Impact Arena next year, and Informa will also create a CPhI South East Asia matchmaking platform online. From Exhibition World…
AAPX (the Automotive Aftermarket Products Expo) and the co-located SEMA (Specialty Equipment Market Association Show) have together cancelled their shows due to run this November in Las Vegas. Virtual options will be explored. The loss of CES 2021 is now compounded by a further hit of $259 million and about 160,000 attendees. From Exhibition World…
COVID-19 has had a heavy impact on the meetings industry in Italy, which has come to a virtual stop after five years of steady growth, according to new research. 69.7 percent of all events have been cancelled, 16.9 percent deferred until 2021 and only 13.4 percent postponed until autumn. From Meetings & Incentive Travel…
International association meetings, particularly those that are attracting thousands of delegates, were once the prized targets of all convention bureaux. COVID-19 has made the immediate future smaller and more regional. But this trend was already underway and should not frighten destination marketing organisations. From editor’s blog at Association Meetings International…
After months of conference calls, webinars and online meetings, we recognise perhaps more than ever the role that business events play in exchanging ideas, building networks and fuelling innovation. So explains Chantal Sturk-Nadeau, Executive Director of Business Events at Destination Canada. From PCMA…
Nostalgia inhibits our imagination, according to Martin Sirk, Iceberg partner Global Association Hubs’ International Advisor. Nostalgia isn’t what it used to be, says The Iceberg. Here Martin offers some innovative brainstorming of future meeting concepts in which associations could play leading roles. From Association Meetings International…
The Events Industry Council just released the “Meeting and Event Design Accepted Practices Guide” (see Research). More guides are to come from the EIC powered APEX COVID-19 Business Recovery Task Force. A webcast offered insights and answered audience questions about the new document. From Northstar Meetings Group…
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