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The Invisible Industry Gets 49-Foot Trailer Advocacy Roadshow

The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…

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Book Extract: “Business Event Legacies” by Goodfellow

Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…

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Pandemic Heroes: One Year Later, How the Sector Survived

One year since exhibitions returned after the UK’s COVID-19 restrictions were lifted, EN guest editor Phil Soar explores who the true “heroes” of the pandemic have been. He looks in particular at the roles played by venues that became National Health Service “Nightingale” field hospitals, and finds some encouraging causes for hope. From Exhibition News…

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Explaining Events to Policymakers: ECA’s Tommy Goodwin

The workday of Tommy Goodwin, Vice President of the Exhibitions & Conferences Alliance, is explaining the importance of business events to policymakers. But are they finally starting to get it? Goodwin explains the purpose of the business events advocacy association set up in early 2021. From Association Meetings International…

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Acknowledging First Nations: ICC Sydney, Art and the Artist

ICC Sydney shows its commitment to Australia’s First Nations peoples with programming, a reconciliation plan, and in artwork and messaging around its campus. Works by artist Jeffrey Samuels have become part of the venue’s comprehensive art collection, and are now also being adapted in other media, including digital signage. From PCMA…

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Destination Canada: Leaving Sector Legacies

Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….

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Incredible Impacts 2022 Celebrates Legacy

Incredible Impacts, from Iceberg partners the International Congress and Conference Association (ICCA) and BestCities Global Alliance, has awarded three associations which have left legacies of social impact and public engagement with their meetings. This year these covered water, brain health and the health benefits of playing football. From Conference & Meetings World…

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Positive Impact Urges #FlipTheScript

Sustainable event organisation Positive Impact is urging event professionals to post, share and pledge during the United Nation’s #FlipTheScript action strategy. The Iceberg partner has joined with the UN campaign to take critical action over the Sustainable Development Goals, flipping the script for a more sustainable world. From Meetings & Incentive Travel…

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New Intent for DEI and Event Sustainability

A new organisation has been launched to drive the need for diversity, equality, inclusion and environmental action in global business events. New Intent will work with destinations, meeting strategists and supply chains to advocate DEI and environmental action in creating positive societal transformation. From Association Meetings International…

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Philadelphia CVB Hires Diversity Chief

The Philadelphia Convention and Visitors Bureau has engaged Sheila Alexander-Reid in the role of PHL Diversity’s Executive Director. As a chamption of marginalised groups, Alexander-Reid will oversee all PHL Diversity effort to promote the city of Philadelphia as an inclusive and welcoming destination for meetings and conventions. From Association Meetings International…

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Berlin to Host Ukraine Reconstruction Event

In October, Germany will host an international meeting to discuss Ukraine’s reconstruction following Russia’s invasion. The meeting will focus on rebuilding large parts of Ukraine’s infrastructure. The event hosts will be Chancellor Olaf Scholz, and Ursula von der Leyen, President of the European Commission. From Conference & Meetings World…

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