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Club Liverpool Event Marks Five Years

The ambassador programme Club Liverpool has marked five years with an event held at Liverpool Town Hall attended by some of the members who have helped attract £70 million of meetings to the city. The network of influential figures from academia, medicine and business now boasts 230 ambassadors. From Association Meetings International…

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Association Legacies: Keeping Leadership Ego Out of Impact Creation

Often legacies we leave behind are not as much under our control as we might like. Stylianos Filopoulos, Board Member of the European Society of Association Executives, argues that association leaders are not the sole drivers of association legacy, but caretakers who protect the vision that inspires and unites members and stakeholders. From Boardroom…

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Measuring the Value of Incentive Travel: Don’t Forget Soft Power

Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…

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IPA: UK Event Marketing Cuts to Reverse

The decisive general election result back in December gave a boost to UK marketing expenditure during the final quarter of 2019, according to the IPA Bellwether Report. Cuts to event marketing were seen over Q3 and Q4, but the report is optimistic about the sector for 2020 and 2021. From Meetings & Incentive Travel…

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The Innovative Summit Reforming the Transit System of Sioux Falls

The Mayor of Sioux Falls in South Dakota, Paul TenHaken, was inspired to tackle his city’s inefficient transit system after attending a three-day, immersive classroom experience summit that kicked off the 2018 running of the Bloomberg Harvard City Leadership Initiative. This is a year-long professional development programme for over forty global mayors. From PCMA…

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Meetings Technology: Facilitating the Future of Face-to-Face

According to Jim Sharpe, the new CEO of Aventri, event technology is now far easier to use. Whether it’s using a WhatsApp group to stay in contact with event planners, or automating reporting to capture meeting metrics, technology is not only impacting carbon footprint but also changing and upskilling teams. From Meetings & Incentive Travel…

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Legacies of the IBTM Global Policy and Practice Forum

Last month, just prior to IBTM World’s staging, the Iceberg partner’s inaugural Global Policy and Practice Forum was held in partnership with The Business of Events. Supporting the gathering were the Barcelona Convention Bureau, PCMA (the Professional Convention Management Association) and JMIC (the Joint Meetings Industry Council, which presents The Iceberg). The forum brought together…

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BVEP Publishes UK Industry Manifesto

The UK General Election has just given Prime Minister Boris Johnson a decisive mandate to “get Brexit done”. During the hustings, BVEP (the Business Visits and Events Partnership) also published its own campaign, “Events Deliver Growth, Jobs and Opportunities. A Manifesto for Britain’s Events Industry”. From Meetings & Incentive Travel…

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Five Trends to Watch During 2020 Across Exhibitions and Events

2019 is drawing to a close. As we enter a new decade, the world now seems less stable and facing further disruption. Global association of the exhibition industry, UFI, has as per every year been tracking sector developments around the world. Here are five key trends the Iceberg partner has noted. From Kai Hattendorf via LinkedIn…

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“We Want the World to Know our Full Impact”, PCMA CEO

Convening Leaders, the flagship event of PCMA (the Professional Convention Management Association), is taking place in January at San Francisco’s Moscone Center. Setting out the agenda and stage for this major industry meet, PCMA President and CEO Sherrif Karamat explains how debate has shifted towards the outcomes and impact created by the sector. From PCMA…

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Marketing Edinburgh Near to Collapse

Marketing Edinburgh has moved closer to collapse with the entire board of the organisation resigning “with immediate effect” after city councillors rejected a funding plea to implement new strategy. The publicly-owned organisation is set to lose all funding as the authority tries to cut up to £40 million from next year’s budget. From Eventsbase…

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BE Montreal Launches Attendance Guarantee

In what is claimed to be a first for the meetings and events industry, Business Events Montreal has just launched its Guaranteed Success Pledge. So confident is the city that planners will reach their attendance target numbers, that it will honour its financial commitment for the anticipated number if they don’t. From Boardroom…

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