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Berlin Offers Recovery Relaunch Programme

The German capital has launched initiatives to help the recovery of business events, conferences and trade shows. The city’s Relaunch Programme will include marketing campaigns, a MICE Acquisition Task Force, international customer event BESTIVAL 2022 and the extension of the Berlin Congress Fund, as well as other plans over two years. From Association Meetings International…

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Vancouver to Research Conference Legacies

Tourism and convention bureau Destination Vancouver has teamed up with local Capilano University to research the legacy of international conferences held in the city. A team of researchers will study five events held in Vancouver later this year and deliver findings to local stakeholders and to Iceberg partner BestCities Global Alliance. From Association Meetings International…

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Legacies of Daegu’s Energy Olympics: Hosting WEC 2013

Daegu in South Korea hosted the 2013 World Energy Congress, often referred to as the “Energy Olympics”. The meeting built upon long-term city strategy in solar power and upon staging earlier events in the sector. It went on to create multiple legacies to shape Daegu’s future. By Jane Vong Holmes, Senior Manager Asia, GainingEdge. Two…

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Healthcare Meetings Beyond COVID-19: A Medical Examination

There is no denying events have changed because of the pandemic, as have the wants and needs of both organisers and attendees within the healthcare space. So, what are the key changes, and the trends we are seeing in terms of the way that the industry approaches them? From Meetings & Incentive Travel…

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Gen Z Renews the Call: The Imperative to Hold Regenerative Events

There is a huge disconnect between “sustainability” and what it will take for real change. Generation Z is passionate about reversing the climate crisis through individual means. This shift of mindset was also the topic of a past report for business events, The Regenerative Revolution, published by Iceberg partner IMEX Group and Marriott International. From PCMA…

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Old and New Normal: Sector State of Play After the Pandemic

In the heat of the pandemic, meeting tech evangelists were hailing the switch to virtual as a transformational moment, rather than a practical necessity. It was always odds on that most would return to meeting in person once the worst was over. So, is the new normal the same old normal? From Association Meetings International…

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EAS2022 Marks Ten Editions in Brussels “Better Together”

The European Association Summit has convened its first face-to-face meeting since 2020, gathering many Brussels-based associations for the tenth EAS edition. More than eighty association professionals attended either on site at The Egg venue in the south of Brussels or online for three days of education, networking and reconnecting. From Association Meetings International…

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Meeting Sustainability: Hero of Zero Waste IMEX Group

Iceberg partner IMEX has now been championing sustainable exhibitions for over two decades. With its two huge global events generating zero waste and powered by renewable energy, the Group has just set its sights on zero carbon. CEO Carina Bauer explains how exhibitions need to become much more sustainable in order to survive. From Exhibition News…

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Redefining Incentives: Slow Pace, Short-Haul Motivational Travel

Fresh off the back of taking her first incentive trip since the start of the pandemic, agency Eventful’s Head of Incentives Holly Mills shares the changes she has witnessed in the industry and the trends that are going to shape the future of the category, including replacing that word “incentive”. From Meetings & Incentive Travel…

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