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Using the Destination, Adding Value for the Community

During a busy European Cities Marketing Spring Meeting 2019 in Edinburgh, meetings professionals debated the successes and failures of city event organisations from all over the continent. Contributors included Iceberg partner ECM’s President, Dieter Hardt-Stremayr. From Meetings & Incentive Travel…

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Six Key Trends and Eight Ways in Which DMCs Still Add Value

Prague in the Czech Republic is not only a major meetings destination, but also home of the AIM Group International office of Bob Novak. Novak has written a white paper, “How to Create a Truly Unique Destination Experience and the Latest DMC Trends”, which discusses the current evolution of destination management companies. From PCMA…

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Geneva’s Adrien Genier Targeting Business Through Sustainability

The new director of the Geneva Tourism & Conventions Foundation, Adrien Genier, is actively looking to strengthen the Swiss city’s image abroad by uniting stakeholders around issues like sustainability. He is engaging with Iceberg partner the Global Destination Sustainability Index to improve Geneva’s ranking. From Meetings & Incentive Travel…

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Thinking Before Using: Creating the Ethos of a Sustainable Venue

London’s 15Hatfields was set up as a sustainable venue in 2008, avoiding single-use plastics from day one. The venue needed to find a general manager who could embody this environmentally-minded ethos. Warren Campbell has been helping clients embrace sustainability in Central London ever since. From Meetings & Incentive Travel…

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Advocacy: Clear Goals, Good Storytelling and Industry Coalition

The Iceberg sits at the heart of the advocacy that the meetings industry makes to the world outside. But how do those who represent and defend the sector see their role? The views here include those of two Iceberg partners: IMEX Manager Natasha Richards and European Cities Marketing President Dieter Hardt-Stremayr. From Conference & Incentive Management…

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Leaving a Legacy: ESSKA and MWC

What does leaving a legacy really mean for the events industry? As part of a collaboration with the European Society of Association Executives, here are two perfect case studies: the European Society of Sports Traumatology, Knee Surgery and Arthroscopy Congress held in Glasgow, and Barcelona’s Mobile World Congress. From Boardroom…

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Refining the Value Proposition, Telling the Story

Over the past decade the industry of business and professional events has refined its value proposition to policymakers and local communities in terms of its transformative contribution to civil society. The Joint Meetings Industry Council, which presents The Iceberg, and The Iceberg itself, have together been telling the story. From IBTM…

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Four Destinations for Conferences with a Conscience

A history of war or peace, or of injustice or justice, has made four cities ideal destinations for conferences with a conscience: The Hague, global home of conflict resolution, Bogotá, after half a century of Colombian conflict, Belfast, after the Northern Ireland peace process, and Kigali, after Rwanda’s genocide. From Association Meetings International…

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2018 UK Meeting Spend Rose, Says Report

Average spend per meeting in the UK increased in 2018, while lead and conversion times came down year on year, according to the latest HBAA Meetings Barometer. The report, developed by HBAA with The MeetingsBenchmark, also reveals a wide range in the average day delegate rate across the country. From Meetings & Incentive Travel…

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Belfast Launches Events Marketing Campaign

Belfast’s official tourism marketing agency, Visit Belfast, has launched a new marketing campaign designed to rapidly accelerate the volume of inbound business conferences and events taking place in the city. The digital-led campaign is the city’s largest-ever dedicated business tourism marketing initiative. From Association Meetings International…

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Edinburgh Marketing Wins Stay of Execution

Edinburgh Marketing, the body behind the city’s convention bureau, has been dealt an eleventh hour reprieve after city councillors accepted a counter offer to proposed cuts. The council had sought to slash the organisation’s funding by £567,000 next year and by 89 percent over two years. Now it has reinstated £267,000. From Association Meetings International…

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Revamped AIME 2019 Held in Melbourne

The revamped 2019 Asia-Pacific Incentives and Meetings Event (AIME) has taken place in Melbourne. In addition to plenary sessions, a mini hackathon and a series of break-out sessions, industry chiefs also attended an invitation-only Leaders Forum, which examined emerging technology and consumer trends in the Asia-Pacific region. From PCMA…

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