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Whilst direct spend on business and professional events – the tip of the iceberg – is relatively easy to quantify, their legacy return on investment has always been harder to assess. ROI specialist Michael Piddock of Glisser links its measurement to the goals an event is seeking to achieve, be these in revenue, reputation, relationships or recall. From Meetings & Conventions…
The latest UFI / Business Strategies Group report on the trade fair industry in Asia has now been published complete with updated statistical information from 2016. Leaflet here… The Trade Fair Industry in Asia – 13th Edition (July 2017) – Leaflet Order form here… The Trade Fair Industry in Asia – 13th Edition (July 2017) –…
Positive event trajectory, positive event perception, relationship growth, and experience satisfaction. Rather than bombarding delegates with too many feedback questions, these are the meaningful reactions to benchmark. Lisette Sheehan and Lyndsay Merbach, measurement experts at the Sparks agency and 2017 PCMA Education Conference speakers, discuss the metrics that matter to planners in improving their events. From PCMA Convene…
The 2016 UFI Report researched and compiled by Business Strategies Group. First comprehensive study of Asia’s trade fair industry. Leaflet here… The Trade Fair Industry in Asia – 12th Edition (2016) – Leaflet Order form here… The Trade Fair Industry in Asia – 12th Edition (2016) – Order Form
It is widely known that New South Wales is a popular business events destination. In 2011 alone, Business Events Sydney secured 67 events, worth an estimated AU$186.5 million in economic impact. However, aside from the dollar spend impact from the thousands of delegates who visit, little research had been done on the longer term impacts…
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