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Both the Golden Globes and Screen Actors Guild served meatless meals during their award ceremonies this January. Meatless meals were also served up at Convening Leaders in San Francisco, sponsored by Iceberg partner IMEX. There are many good reasons to go meatless, but it’s not always easy getting attendees to stomach the idea. From PCMA…
The decisive general election result back in December gave a boost to UK marketing expenditure during the final quarter of 2019, according to the IPA Bellwether Report. Cuts to event marketing were seen over Q3 and Q4, but the report is optimistic about the sector for 2020 and 2021. From Meetings & Incentive Travel…
UK Universities hosting conferences can expect to boost annual sales by around £2 million. So says a recent survey by CUBO, an association of university business officers. The figures released at CUBO’s Winter Conference at Edinburgh University show average income levels up by eleven percent against 2018. Photo: Alljengi. From Association Meetings International…
The Iceberg doesn’t usually focus on the activities of individual agencies working across the meetings and events sector. But it is hard not to notice one founded at the same time as our very own little platform celebrating business event legacy, particularly when that agency is actually called “Legacy”. From Meetings & Incentive Travel…
The World Economic Forum Annual Meeting 2020 has just taken place in Davos, Switzerland. You might think those invited to attend are all part of the global elite, but the World Economic Forum actually assigns its delegates a category according to their level of importance. Photo: World Economic Forum / Valeriano Di Domenico. From PCMA…
According to Jim Sharpe, the new CEO of Aventri, event technology is now far easier to use. Whether it’s using a WhatsApp group to stay in contact with event planners, or automating reporting to capture meeting metrics, technology is not only impacting carbon footprint but also changing and upskilling teams. From Meetings & Incentive Travel…
Industry mega-gathering Convening Leaders has just taken place in San Francisco’s Moscone Center. The organiser PCMA, the Professional Convention Management Association, gave details of its flagship event’s impact at a press conference, just after the signing of a partnership with the Abu Dhabi Convention and Exhibition Bureau. From PCMA…
In comes another year, and with it yet another list of trends to watch on the horizon. Events will deliver personalised experiences with the aid of artificial intelligence. Plus, sustainability, the UN’s Sustainable Development Goals and flygskam (flight shaming) are also on the map, as is Q and A 2.0, Conversation and input. From PCMA…
A lot has happened over the past year. Amidst all the political, social and technological goings-on, you may have missed big shifts in event design and experience strategy. The Design Studio™ of Iceberg partner Maritz Global Events just convened to discuss observations from 2019 and prognostications for 2020. From Maritz Global Events…
Ulrike von Arnold, Deputy Director of the Vienna Convention Bureau, has received one of the meeting industry’s highest honours, ICCA’s Moises Shuster Award. The award announcement was made at the 58th ICCA Congress in Houston. Past winners include Paul Flackett, Martin Lewis, Ray Bloom, Connie Cheng and Christian Mutschlechner. From Meetings & Incentive Travel…
In what is claimed to be a first for the meetings and events industry, Business Events Montreal has just launched its Guaranteed Success Pledge. So confident is the city that planners will reach their attendance target numbers, that it will honour its financial commitment for the anticipated number if they don’t. From Boardroom…
With almost 1,000 senior meetings professionals and association event planners from 75 countries coming to Houston, Texas, the recent 58th Congress of Iceberg partner ICCA, the International Congress and Convention Association, was the largest ever held in North America. The event is one of the industry calendar’s most significant. From Meetings & Incentive Travel…
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