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Corporations: More Events, Measurement Still a Problem

A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…

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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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Corporates Tying Event Investment to ROI

Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…

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Marketing Cheshire Offers Associations “Brilliant Science”

Marketing Cheshire has partnered with local organisations to deliver a new concept for business events. “Brilliant Science” is promoting the UK as a world leader in the field for international association events looking to make the most of the region’s scientific heritage and venues. Delegates will be offered tours of relevant facilities and attractions. From Boardroom…

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Clarion Events’ $300m PennWell Acquisition

Clarion Events has expanded its US operation with the acquisition of PennWell Corporation, a privately-held events, B2B media and marketing services company based in Tulsa, Oklahoma. The estimated $300m deal creates one of the largest events companies in the world and follows Clarion’s 2015 purchase of Urban Expositions, now rebranded as Clarion UX. From Meetpie.com…

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