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#MEET4IMPACT: Legacy, Impact and Tourism New Zealand

Geneviève Leclerc is Chief Executive Officer of #MEET4IMPACT, and the best person to ask the difference between “legacy” and “impact”. This Iceberg partner is now working with Tourism New Zealand on the project “Enrich New Zealand – Conference Impact”. This will measure outcomes of three meetings held over two years. From PCMA…

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Measuring the Value of Incentive Travel: Don’t Forget Soft Power

Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…

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The IRF 2020 Trends Report

The IRF 2020 Trends Report highlights key trends that will affect organizations, their products and services, and the workforce in 2020. From enhancing program reporting to embracing the experience economy, the study identifies key areas of change and their implications for workforce engagement, incentive travel and recognition. The IRF 2020 Trends Report (IRF website version)

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Coronavirus: Cultural Perspectives from a Chinese DMC and PCO

As coronavirus isolates China from outside countries, Ping Liu, CEO of destination management company and professional congress organiser China Star, offers cultural views on how her business is approaching cancellations and postponements. Links to Professional Convention Management Association resources on coronavirus. Photo: Painjet. From PCMA…

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Athens: From Ancient Symposia to Contemporary Conventions

Athens boasts an event history that spans 5,000 years. Holding modern meetings across sectors like maritime, sports, architectural design and culture, This is Athens-Convention & Visitors Bureau is now launching its own destination ambassador programme to attract knowledge through international conferences and grow sectors like IT. From Boardroom…

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MeetDenmark Launches Outreach and Legacy Report

Denmark has brought together its four largest meetings cities to launch a report on how to make international conventions more impactful for both associations and destinations. The starting point was a trawl of 500 publications globally on the topic, to collect the scattered legacy-driving content in one guidebook. From Boardroom…

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Expo 2020 Dubai Will Welcome 25m Visitors

Expo 2020 Dubai is set to welcome over 25 million visitors from 192 countries between October 2020 and April 2021. Organisers have teamed up with more than 1,000 authorised ticket resellers in key markets to drum up interest in the event. This network will make the World Expo the most international ever. From Meetings & Incentive Travel…

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Incentives Core Market for Macau’s Galaxy International CC

Opening in 2021, Macau’s Galaxy International Convention Centre is aiming for the title of Asia’s most technologically advanced venue. Galaxy’s Director of Operations Development, Scott Kreeger, has been speaking about the facility at IBTM World in Barcelona, and says incentives will be one of its core markets. From Meetings & Incentive Travel…

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How Canada’s National Meetings Strategy is Driving Regional...

The impact of the meetings, incentive, conference and exhibition (MICE) industry on the Canadian economy has always been significant, relating to short-term delegate expenditure and long-term job growth and economic development. These types of business events are also an ideal way to counteract seasonality because international business events take place throughout the year, ensuring a…

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Tourism New Zealand Measures Event Legacy

Tourism New Zealand has just announced three international meetings whose impacts will be measured to maximise the positive societal impacts that conferences generate for communities. The organisation is working together with Iceberg partner #Meet4Impact, whose Chief Executive Officer is Geneviève Leclerc, on the Enrich New Zealand Conference Impact project. From Boardroom…

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Edinburgh Hosts Global Incentive Summit

The Global Incentive Summit in Edinburgh just saw incentive travel buyers, plus representatives from hotels, destinations and destination management companies, gather together to hear the latest trends in the incentives market. The meeting discussed the rise in Asia Pacific business and the findings of the Incentive Travel Industry Index. From Meetings & Incentive Travel…

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Meeting Talks Brexit: Brexit Did Not Attend

On the very day Prime Minister Boris Johnson promised the UK would be leaving the European Union “do or die” (October 31st, and spoiler alert, it did not), the European Tourism Association gathered over 100 delegates from across leisure and business tourism to discuss Brexit’s impact on the sector. From Meetings & Incentive Travel…

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