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Coronavirus: Tokyo’s Congress Corporation Reports from Japan

Tokyo-based Congress Corporation has sent Iceberg partner Boardroom a letter outlining the current status of the Japanese events industry. The COVID-19 crisis even saw the 2020 Summer Olympics being postponed. Having also had to weather SARS in 2003, Congress President Noriko Takeuchi has been among those lobbying for government relief. From Boardroom…

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Coronavirus: Future Formats to Include Virtual and Hybrid

Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…

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Coronavirus: Predicting New Norms for Future Meetings and Events

COVID-19 has made virtual events necessary, acceptable and habitual. The crisis will change the industry beyond recognition in that meeting face-to-face will not take place for a while at anything like the usual scale and frequency. In the mid to longer term, social distancing and hygiene protocols will also transform. From SoolNua’s Pádraic Gilligan at Padraicino…

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Coronavirus: Mixed Association Voices Discuss Strategy II

The COVID-19 crisis is a great time for associations to rethink the way they function and deliver value. In the second part of a series, Iceberg partner Boardroom’s Advisory Board, a mix of key association voices, talks rethinking your revenue streams in a fast-changing world, as events are redesigned and revamped. From Boardroom…

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Coronavirus: Letting Virtual Meetings Get More Creative

From creating virtual trade shows to turning a mere three-day event into a multi-week offering, planners are getting experimental as they pivot their meetings to virtual. The current reality requires improvisation simply to keep things moving, and that can sometimes turn out to be something of a creative shot in the arm. From Associations Now…

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Gender Equality in MI Leadership: Trying to Shatter Glass Ceilings

Hillary Rodham Clinton chose the Javits Center for her election night party in 2016, but in the end didn’t shatter its glass ceiling. Leadership gender equality within the meetings industry was discussed at a Cvent CONNECT Europe panel in October hosted by BBC Director of Creative Diversity June Sarpong (pictured). From Meetings & Incentive Travel…

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